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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q Describe how you would apply successful merchandising techniques to educate buyers on eco-friendly, sustainable products and on the kind of impact their buying choices make. How would you convince the consumer that these products are better than non-eco-friendly products (give examples to further explain why or why not—back up your statements)? Give examples of how you would approach a buyer.

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With the development of technology and the on-going transformations, humans are working out everything in a different way. The change can be noticed not only in the climate or the food habits but also in the fashion industry which is the reason that everyone must be educated about the new possibilities. This can actually affect the way consumers will react or view their clothing. This is high time that everyone switches the green apparel or eco-friendly apparel so that the human civilization can live on this planet in a better way for longer. Through the propagation of the knowledge of fashion that is connected with social and moral values, this paper will discuss further how to approach the consumers with eco-friendly apparels.